The people you want to reach already follow someone else.

Find creators who already have their attention. Run campaigns that get your brand seen and track what works.

Skincare creator applying a cream during a get-ready routine

@amaka.glow

My everyday skin reset

18.2K326
Tech creator reacting to a new product

@kenreviews

First listen, honest reaction

9.8K248
TikTok post by @hairbyife: soft braid install, 32.4K likes
TikTok post by @fitwithtolu: 15-minute morning reset, 54.3K likes
Skincare creator applying a cream during a get-ready routine

@amaka.glow

My everyday skin reset

18.2K326
Tech creator reacting to a new product

@kenreviews

First listen, honest reaction

9.8K248
TikTok post by @hairbyife: soft braid install, 32.4K likes
TikTok post by @fitwithtolu: 15-minute morning reset, 54.3K likes
Fashion creator styling an outfit in the city

@ada.styles

City looks, one take

76.4K1.2K
Food creator plating a dish for the camera

@tastesbytobi

A plate worth sharing

42K891
TikTok post by @buildwithdami: how I grow a creator brand, 24.7K likes
Tech creator reacting to a new product

@kenreviews

First listen, honest reaction

9.8K248
Fashion creator styling an outfit in the city

@ada.styles

City looks, one take

76.4K1.2K
Food creator plating a dish for the camera

@tastesbytobi

A plate worth sharing

42K891
TikTok post by @buildwithdami: how I grow a creator brand, 24.7K likes
Tech creator reacting to a new product

@kenreviews

First listen, honest reaction

9.8K248

Creators are the new distributors.

Creators shape what people discover, discuss and pay attention to. Crafya helps you put your brand, message or campaign in front of new audiences and measure the impact.

Creator filming a product video while her audience watches across Instagram, TikTok, YouTube and X

What what could creators help you achieve?

  • Creator presenting a product to her audience on camera

    Reach new people

    Connect with the right audiences through creators they already trust.

  • Creator filming a product video in a home studio

    Get content that feels real.

    Creator made, authentic by default, not an ad read.

  • Marketers reviewing campaign analytics on a laptop

    Measure what works

    See which creators and posts drive results so you can double down.

  • Marketers reviewing campaign analytics on a laptop

    [Redacted]Coming later

    You've seen how creators build attention. Now watch what happens when that attention becomes revenue.

Three ways creators drive the attention you need.

Creators making content for brands

UGC

Rally a creator army who choose to bring your brand to life with content that feels real to their audience.

Creator presenting a skincare product on camera

Creator-Led Posts

Grow your brand through creators who introduce your products to new audiences in their own authentic way.

Clipper editing short-form videos

Clipping

Get more eyes on your brand by turning existing videos into short, shareable clips that reach new audiences.

Reach is useful. Results are better.

Don't just launch a campaign and hope it works. See how your content performs, how people respond, and which creators deliver results.

01

Reach

Know how many people your campaign reaches.

02

Views

See how often people watch your content.

03

Engagement

Track the likes, comments, and shares your content generates.

04

Creator Performance

See which creators deliver the strongest results for your campaign.

From finding the right creators to seeing real results.

Know what creator distribution is producing

See live campaign progress and measurable results in one focused view.

1.24M

Reach

7.8%

Engagement

18.4K

Clicks

₦2,850

Avg. CPM

Campaign performance

Across 18 active creators

  • Reach and engagement
  • Clicks where available
  • Creator and content performance
  • CPM for relevant campaigns

Sample data shown for demonstration only.

  1. Create

    Creators make content for your brand.

  2. Distribute

    Their audiences see it where they already scroll.

  3. Measure

    Every post reports back with real numbers.

  4. [Redacted]

    Where Crafya is heading next.

You've got something worth sharing. We'll help you find the people who need to see it.

Crafya is pre-launch. Join the waitlist and help shape what comes next.

Join the Brand Waitlist
Brand team reviewing creator content together